As part of the campaign with free passes for children, a maximum of 15,000 tickets will be issued, while the family bonus in the super pre-sale will once again serve to promote young talent.

A pilot project unique in Europe is currently being tested in the Alpbachtal tourist region.

The Achensee and Tiroler Zugspitz Arena tourism associations are launching a pilot project and, together with wetter.com, one of Europe's leading weather service providers, are establishing a regional network of automated weather stations.

Under the motto "Your Memories. Your Paradise," Ischgl presents its new 2025/26 winter campaign. In collaboration with the agency El Flamingo, creative concepts were developed that specifically and emotionally appeal to both loyal guests and new target groups.

During a joint press conference, State Secretary for Tourism Elisabeth Zehetner, Federal Sector Chairwoman Susanne Kraus-Winkler and Austrian Tourist Board Managing Director Astrid Steharnig-Staudinger gave an outlook on the coming winter season.

The Königsberg ski area in Hollenstein an der Ybbs (Amstetten district) faces an uncertain future. The lift owner wants to sell the facilities and has issued an ultimatum to the lift operator.

The three ALPIN-CARD premium regions Kitzsteinhorn, Skicircus Saalbach Hinterglemm Leogang Fieberbrunn and Schmittenhöhe are opening the 2025/26 winter season with sustainable innovations, special anniversaries and future-oriented developments.

With the start of ski operations on October 11, the Kitzsteinhorn will kick off the 2025/26 ski season.

Ben Zucker, one of Germany's most successful pop artists, is embarking on an extraordinary concert year in 2026.

Climate change, social changes, and economic and ecological challenges pose major challenges for the entire tourism industry, including the Styrian region of Schladming-Dachstein.

HEAD and TYROLIA are entering into a three-year partnership with the Freeride World Tour to support the event with premium equipment until 2028 and to be present at all junior, qualifier and pro events.

More and more children today are growing up in families where skiing plays no role – and this affects not only families with a migrant background, but also many locals.