Skiing, wellness, and alpine getaways remain popular: TUI's demand for winter sports trips is already higher than last year. The tour operator is responding with an expanded hotel offering in Austria and South Tyrol.
Austria's mountains remain a popular winter destination. According to a YouGov survey, around 26 percent of Austrian holidaymakers plan a skiing holiday between November and April. At the same time, the relaxing side of winter is gaining in importance: 32 percent are interested in a wellness holiday.
Even at TUI The continued desire for snow and mountains is evident. Demand for winter sports trips is already higher than last year. Austria leads the ranking of the most popular winter sports destinations, followed by South Tyrol.
From the ski slopes directly to the spa
Whether it's a family holiday, a romantic getaway, or active days in the snow: TUI offers a diverse range of hotels. In addition to seven of its own branded hotels, including the TUI Blue Montafon and several ROBINSON Clubs, the focus is particularly on family hotels and wellness accommodations.
For families, the seven Austrian TUI KIDS Clubs offer a combination of childcare, nature experiences, and relaxation. At the TUI KIDS Club Samerhof in Carinthia, for example, guests can enjoy a heated sky wellness pool, a varied children's program, and free gondola rides to the Nassfeld ski area.
New hotels for the winter season
Just in time for the winter season, TUI is expanding its portfolio in Vorarlberg, Tyrol, East Tyrol, Salzburg, Carinthia, and South Tyrol. New to the portfolio is the JUFA Hotel Laterns in Vorarlberg, which, with its direct ski-in/ski-out access and private wellness area, is particularly appealing to families. Those seeking privacy and alpine comfort will find modern premium apartments with private saunas or hot tubs at the Turrach Suites 410 by ALPS Resort in Carinthia.
South Tyrol is also gaining a new addition: The four-star Hotel & Spa Sonnenparadies by Falkensteiner in Terenten is now available and can be booked exclusively through TUI. With ski bus access to Kronplatz, a spacious spa, and upscale cuisine, it caters to all those who want to combine winter sports with indulgence.
While many Austrians continue to fly to sunny destinations in winter, the increasing demand for winter sports trips shows that the local mountains have lost none of their appeal – and the perfect winter holiday now includes more than just the next downhill run.