Since 2011, the Ski Guide Austria team has been awarding the “Ski Guide Austria Awards” for innovative ideas, creative campaigns or outstanding investments that give ski areas unique selling points and Austrian winter sports a boost. In the 16th year of the Ski Guide Austria, the jury has once again struck gold in its search for innovative ideas, creative campaigns or outstanding investments.
The Ski Guide Austria Award for innovative ideas, creative actions or outstanding innovations in 2025 goes to:
GOLDECK
For investments of several million euros in the ambitious expansion and significant improvement of the ski area. Particularly worth mentioning in this context are the new construction of the Goldalm mountain restaurant with top gastronomy at 2,050 meters above sea level, the new Kiss & Ski Area at the valley station of the Goldeckbahn, the new Seeblick piste with a view of Lake Millstatt, the new Glockner piste and the redesign and reopening of the steepest and longest black run in the Alps, the S1, the superlatives.
HOCHFILZEN WITH TOURISM ASSOCIATION PILLERSEETAL
For the outstanding positioning as an international biathlon stronghold, which is also reflected in the excellent cross-country skiing options for guests. The new investment in the first self-sufficient solar-lit night trail is groundbreaking. 50 photovoltaic panels with batteries enable the trail to be lit for several hours from dusk. With this innovation, Hochfilzen is becoming a model for environmentally friendly night sports in the Alps.
SKI AMADÉ
For continuous innovations to make Austria's largest ski region association more attractive and to strengthen its brand. This includes not only 96 million euros invested in quality improvements for this season alone, but also the transparent and customer-friendly dynamic pricing system, numerous budget-friendly offers for families, children and young people, exceptional events and the focus on upscale cuisine. Also worth mentioning is Best Learn2Ski amadè, which sets new standards for the more than 40 ski schools in the ski association.