Skiing and winter sports remain important pillars, while nature experiences and conscious regeneration are gaining in importance. With major sporting events, atmospheric Advent offerings, and diverse activities off the slopes, SalzburgerLand presents itself as a multifaceted winter destination.
Following a successful summer with 11.75 million overnight stays from May to August 2026, representing a 2.8 percent increase compared to the previous year, SalzburgerLand is entering the winter season with momentum. Just over ten percent of all overnight stays come from the eastern federal states (Vienna, Lower Austria, Burgenland) alone. Under the motto „"Full of life, full of peace"“ The focus is on the diversity of the alpine winter. The offerings range from sporting challenges and cultural highlights to mindful breaks in nature.
Winter sports and winter experiences combine
Skiing operations have already started at the Kitzsteinhorn, and other ski areas will follow depending on snow conditions. With its winter campaign "This is what we live for," SalzburgerLand is highlighting the passion for winter sports and the unique lifestyle in the mountains. "We're coming off a very strong summer and are optimistic about the upcoming winter season. Skiing and winter sports remain central pillars of our offerings. At the same time, we want to showcase the many other facets that winter has to offer. This diversity is reflected in the numerous sporting and cultural highlights of the coming months. The sporting program ranges from the Ski World Cup races in Dachstein West, Flachau, and Saalbach, to the Four Hills Tournament for men and, for the first time, women, and the new Mountain Classic in Bischofshofen. Simultaneously, the 80th anniversary of the Salzburg Advent Singing, the 25th anniversary of the Hellbrunn Advent Magic, and the annual Mozart Week represent the cultural diversity of our region. Furthermore, we're making it easier for our guests to get around locally with the Guest Mobility Ticket.“, so says Leo Bauernberger, Managing Director of SalzburgerLand Tourism Company.
Grossarltal offers nature enjoyment away from the ski slopes
The Grossarltal valley shows just how diverse winter can be. "We offer skiing and nature enjoyment for the whole family. The Großarltal-Dorfgastein ski area, the atmospheric Salzburg Mountain Advent, as well as snowshoe hikes, ski tours and nature experiences in the mountaineering village of Hüttschlag make up the diversity of our winter offerings.“, explains Thomas Wirnsperger, Managing Director of the Großarltal Tourism Association. Besides outdoor activities in the winter landscape, there's also plenty of opportunity for enjoyment. Offers such as the „Ski and Wine Week“ In March, they invite you to end an active and eventful winter day in a relaxed way.
Attractive winter offers in SalzburgerLand
Those who enjoy an active winter experience will find a diverse program of guided ski tours, snowshoe hikes, and other winter adventures in the "BERG-GESUND" winter package in Großarl. This package is available from €243 per person. The combination of skiing and relaxation is also particularly appealing in SalzburgerLand. The short ski and spa break in the Gastein Valley combines a two- or three-day ski pass with a day pass to the Alpentherme Gastein or the Felsentherme and is available for three nights from €270 per person. For those who prefer to explore winter on foot, the winter hiking package on the Hochkönig offers six nights and four winter long-distance hiking stages. This package is available from €239 per person.
With the Super Ski Card, winter sports enthusiasts have access to a particularly extensive range of slopes throughout the winter. It is valid in 23 ski regions in SalzburgerLand and neighboring ski areas, encompassing a total of more than 2,800 kilometers of pistes. A six-day ski pass for adults costs €449 in the peak season. SalzburgerLand also offers attractive deals for families and young winter sports enthusiasts. With the "Junior XPLORE CARD," those under 19 can ski for €15 every Saturday as part of the Alpin Card ticket network. At Ski Alm Lofer, children and teenagers ski for free on Saturdays when accompanied by their parents, while Ski amadé offers discounted day tickets for children and teenagers with the Junior Weekend Bonus. Ski amadé's "Mini's Week" also offers a package deal for children (born in 2021 or later) including seven nights' accommodation in their parents' room, ski lessons, ski rental, and a six-day ski pass, starting from €199 per child.
Movement and regeneration in harmony
Nature offers not only space for exercise, but also for conscious relaxation. Felix Gottwald, Austria's most successful Olympic athlete, emphasizes the importance of the interplay between activity and regeneration for personal well-being. "For me, nature and exercise in SalzburgerLand are medicine. Medicine with wonderful side effects: joy of life, renewed energy, and a better quality of life. The best part? We can't swallow this medicine, but we can book it."„, so Gottwald.
All other attractive winter offers and information on discounts for ski passes can be found at salzburgerland.com.