Under the motto "Your Memories. Your Paradise," Ischgl presents its new 2025/26 winter campaign. In collaboration with the agency El Flamingo, creative concepts were developed that specifically and emotionally appeal to both loyal guests and new target groups.
With "Your Memories. Your Paradise.” With its new winter campaign, the Paznaun-Ischgl Tourist Board deliberately focuses on the emotional power of memories, bringing Ischgl moments to life in individual campaign sequences: groups of friends cultivating their cherished traditions, an adventurous couple enjoying the freedom of the mountains, or a grandfather passing on his passion for skiing to his grandson where he himself once took his first turns. Each of these encounters speaks of the special magic of the place – a place that connects generations, awakens memories, and creates new ones.
The stories begin in everyday life, but in Ischgl they transform into intense, emotional moments – moments that last. A vacation here means much more than just skiing: It's an experience of diversity – from soothing relaxation in the Silvretta Thermal Spa to unforgettable concerts and culinary delights, all the way to the legendary après-ski that has long since become part of the Ischgl legend.
A paradise for every story
The last campaign was already marked by the idea, Alpine Paradise. With the further development of the slogan to "Your Memories. Your Paradise." With a new creative implementation, Ischgl is now taking its communication to a new level: more personal, more emotional, and even closer to its guests. "Thanks to this approach, the message can be optimally and precisely staged across channels for different target groups – from digital platforms like Meta, YouTube, special-interest portals, and programmatic ads to traditional media like print, TV, and attention-grabbing out-of-home campaigns," explains Alexandra Sailer, Head of Communications.
Felt moments instead of sober information
Galtür, Kappl and See were also awarded under the claim "Your Memories. Your Paradise." New campaigns have been developed that emotionally showcase the diverse local offerings. The focus is not just on information, but on real moments: when children in Galtür take their first turns with mascot Siggi, or families experience unforgettable holidays together in the Kappl & See ski area. Over months, we created imagery and stories that authentically convey the lifestyle of the four resorts in the Paznaun region. Real families, athletes, couples, and groups of friends, who represent diversity and different lifestyles, were in front of the camera. The locations and scenes were also carefully chosen – from the first light of day and afternoon encounters on the slopes to evening tobogganing and partying.