{"id":9164,"date":"2025-01-13T15:36:09","date_gmt":"2025-01-13T14:36:09","guid":{"rendered":"https:\/\/derskiguide.at\/?p=9164"},"modified":"2025-10-05T09:29:38","modified_gmt":"2025-10-05T07:29:38","slug":"tirols-tourismus-im-wandel","status":"publish","type":"post","link":"https:\/\/derskiguide.at\/en\/tirols-tourismus-im-wandel\/","title":{"rendered":"Tyrol's Tourism in Transition"},"content":{"rendered":"

High costs are depressing results, investments are important and the tourism tax also remains an issue.<\/strong><\/p>\n\n\n\n

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Barbara Winkler, hostess at the Hotel Kaiser and the Kaiserlodge in Scheffau and regional chairwoman of the \u00d6HV Tirol I \u00a9 \u00d6HV\/Lechner<\/figcaption><\/figure>\n\n\n\n

From January 22 to 24, 2025, more than 600 guests will discuss the travel behavior of Gen Z, the use of AI, style groups instead of target groups at the \u00d6HV Congress in Innsbruck, work in break-out sessions and be inspired by top-class speakers such as futurologist David Borst, bestselling author Anitra Eggler and anthropologist Bettina Ludwig. To this end, the \u00d6HV has surveyed leading Tyrolean companies to find out how the industry is developing. <\/p>\n\n\n\n

Barbara Winkler, hostess at the Hotel Kaiser and the Kaiserlodge in Scheffau and regional chairwoman of the \u00d6HV Tirol, paints a clear picture: Driven by massive changes in demand and general conditions, hotels are adapting their offerings and expanding them significantly.The image of the Tyrolean hotelier who fails to recognize the signs of the times belongs in the history books. The megatrends do not pass us by, the challenges are obvious and we are tackling them<\/em>!\u201d says Winkler.<\/p>\n\n\n\n

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Source: www.oehv.at<\/a><\/figcaption><\/figure>\n\n\n\n

39% rate the season as very good or good, another 43% the same as last year and 19% worse: \u201cThis is of course also due to the economic situation, but it should not be an excuse for doing nothing. Those who have responsibility at the company or supra-company level must neither bury their heads in the sand nor their hands in their pockets.<\/em>\u201c, says Winkler.<\/p>\n\n\n\n

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Source: www.oehv.at<\/a><\/figcaption><\/figure>\n\n\n\n

For the entire winter season, the industry is expecting a slight increase in overnight stays and a slight decrease in operating results. A clear indication that action is needed: \u201cOur quality hotels are well organized and optimization potential is quickly utilized. Politics can really make a difference<\/em>\u201c, she points to the high tax and levy rates and the excessive bureaucracy: \u201cPoliticians know this very well. And they should finally take action!<\/em>"<\/p>\n\n\n\n

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Source: www.oehv.at<\/a><\/figcaption><\/figure>\n\n\n\n

Almost two thirds have invested in a wide range of offerings and independence from the weather: a lot for sports-loving guests, a lot for wellness, culinary and culture aficionados.We are only at the beginning of this transformation. We still have a lot to see before we reach the end of this great journey<\/em>\u201c, Winkler is convinced: \u201cTyrol is becoming even more important as a magnet for ski enthusiasts because of the unbeatable combination of quality of offer and snow reliability. At the same time, we are developing this professionalism in other areas and thus offering the country and its people new perspectives. Complaining about changes that we cannot stop is pointless, so let's develop them and use the huge opportunity that this change presents.<\/em>"<\/p>\n\n\n\n

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Source: www.oehv.at<\/a><\/figcaption><\/figure>\n\n\n\n

In response to the emotional debate surrounding tourism taxes, the \u00d6HV has compiled a burden index: on a scale of 1 for "not at all" to 100 "very hard", the companies surveyed indicated how hard the tax hits them. The result is a worrying value of 59.9. This is due to the fact that the taxes are seen as a further burden on top of the record expenditure on taxes and duties and the high costs of energy, wages and much more: "The tourism taxes and, above all, the additional burden that is being considered must not be the straw that breaks the camel\u2019s back<\/em>\u201c, Winkler sums up the tone of the feedback. She hopes for a rethink and a change of direction: \u201cThe whole country benefits from the spending of hotels and their guests, but we are expected to shoulder the costs alone? While any comparable expenditure on infrastructure is paid for by the general public and we also have to bear the costs?<\/em>\u201c, Winkler argues that the system should either be left as it is or that a reform should be introduced that deserves the name: \u201cRelieving everyone else and leaving the hotels alone to bear the costs will not work<\/em>\u201c, the industry spokeswoman reminds the politicians of the increase in sales tax from 10% to 13%: \u201cThat was quickly history again \u2013 for good reason.<\/em>"<\/p>\n\n\n\n

All information and congress tickets can be found at\u00a0oehv.at\/kongress<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

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