{"id":18614,"date":"2025-12-10T13:25:24","date_gmt":"2025-12-10T12:25:24","guid":{"rendered":"https:\/\/derskiguide.at\/?p=18614"},"modified":"2025-12-10T13:25:27","modified_gmt":"2025-12-10T12:25:27","slug":"ein-ski-opening-der-superlative-mit-den-backstreet-boys","status":"publish","type":"post","link":"https:\/\/derskiguide.at\/en\/ein-ski-opening-der-superlative-mit-den-backstreet-boys\/","title":{"rendered":"A superlative ski opening with the Backstreet Boys"},"content":{"rendered":"

Schladming-Dachstein looks back on a historic concert weekend: Three sold-out Backstreet Boys shows transformed the Planai Stadium into an international music arena from December 5th to 7th, 2025 \u2013 attracting a total of 50,000 visitors from 61 countries. A clear testament to the extraordinary appeal of this ski season opening.<\/strong><\/p>\n\n\n\n

\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
The Backstreet Boys at the ski opening in Schladming I \u00a9 Harald Steiner<\/figcaption><\/figure>\n\n\n\n

It was clear from the very first evening that this concert series would set new standards, as the Backstreet Boys performed their greatest hits and were in excellent spirits. From "I Want It That Way" to "Everybody," the stadium became a choir \u2013 carried along by tens of thousands of fans from all over the world. The guests had traveled from a total of 61 countries, 811% were female, and the average age was 37.1 years.

ADDED VALUE & BOOST FOR THE START OF THE SEASON<\/strong>

With 250 accredited media representatives from Austria and abroad, the ski opening once again achieved exceptional media impact. Since the two Robbie Williams concerts (2023) and the Grand Festival with Bryan Adams, Sting, and Simply Red (2024), the Schladming-Dachstein region has established itself as a top destination for major events. According to United Synergies, the advertising value in 2023 was already well over \u20ac3 million \u2013 this year, the three-day international media coverage clearly surpassed that figure. The event also boasts impressive economic results: last year, overnight stays increased by almost 27 percent compared to 2023. Many guests stayed three nights or longer \u2013 and this trend is on the rise. A value creation analysis by the Economix Institute for the Robbie Williams concert demonstrates the scale of such major events for the region: \u20ac7.9 million in added value and \u20ac11 million in direct stimulus for businesses in Styria. The 2025 ski opening will continue this economic success and sustainably strengthen the hotel, restaurant, retail, mountain railway and numerous service industries.<\/p>\n\n\n\n



CELEBRITY LINEUP<\/strong>

The Backstreet Boys naturally caused a star-studded frenzy at the ski opening \u2013 Oliver Pocher, Nino Ochsenknecht, Paul Pizzera, Melissa Naschenweng, and Chris Steger all made an appearance at the Planai Stadium. The (winter) sports scene was also prominently represented: Thomas Muster, Nicole Trimmel, Michaela Dorfmeister, Andreas Goldberger, Reinfried Herbst, and Thomas Morgenstern, as well as Austrian Ski Federation (\u00d6SV) President Roswitha Stadlober, were among the guests at the ski opening \u2013 as were political figures, including State Secretary Elisabeth Zehetner, Governor Mario Kunasek, and Governor Caroline Edtstadler. On Friday, DJ \u00d6tzi delighted fans with a surprise performance. <\/p>\n\n\n\n

WITH MOMENTUM TOWARDS SUMMER<\/strong><\/p>\n\n\n\n

Although it's only the beginning of the winter season, organizer Klaus Leutgeb is already kicking off the next series of events with the Schladming-Dachstein region and the Schladming 4-mountain ski area (Hauser Kaibling, Planai, Hochwurzen, and Reiteralm) \u2013 with ticket sales for the Schladming-Dachstein Summer Opening featuring Scooter (June 3, 2026), Sarah Connor (June 4, 2026), Roland Kaiser (June 5, 2026), Rainhard Fendrich (June 6, 2026), and Pl\u00e1cido Domingo (June 7, 2026). You'll need to be quick \u2013 tickets are available at [website\/link missing]. www.oeticket.com<\/a>.

CONCLUSION<\/strong>

Three concerts, 50,000 guests, international attention and an economic boost that extends far beyond the weekend: The Schladming-Dachstein Ski Opening has once again impressively demonstrated why it is one of Austria's most successful music events \u2013 and with the new Summer Opening, the next milestone on the way to becoming a year-round event destination is already underway.<\/p>\n\n\n\n

\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Backstreet Boys concert at the ski opening in Schladming I \u00a9 Daniel Scharinger<\/figcaption><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Schladming-Dachstein looks back on a historic concert weekend: Three sold-out shows by the Backstreet Boys transformed the Planai Stadium into an international music arena from December 5th to 7th, 2025 \u2013 with a total of 50,000 visitors from 61 countries. <\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-18614","post","type-post","status-publish","format-standard","hentry","category-news"],"date_start":"","skiresorts":false,"date_end":"","businesses":false,"advertorial":"0","events":false,"_links":{"self":[{"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/posts\/18614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/comments?post=18614"}],"version-history":[{"count":2,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/posts\/18614\/revisions"}],"predecessor-version":[{"id":18618,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/posts\/18614\/revisions\/18618"}],"wp:attachment":[{"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/media?parent=18614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/categories?post=18614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/tags?post=18614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}