{"id":12349,"date":"2025-10-17T12:18:38","date_gmt":"2025-10-17T10:18:38","guid":{"rendered":"https:\/\/derskiguide.at\/?p=12349"},"modified":"2025-10-17T12:19:00","modified_gmt":"2025-10-17T10:19:00","slug":"ischgl-schnee-erlebnisse-neu-inszeniert","status":"publish","type":"post","link":"https:\/\/derskiguide.at\/en\/ischgl-schnee-erlebnisse-neu-inszeniert\/","title":{"rendered":"Ischgl: Snow experiences re-enacted"},"content":{"rendered":"

Under the motto "Your Memories. Your Paradise," Ischgl presents its new 2025\/26 winter campaign. In collaboration with the agency El Flamingo, creative concepts were developed that specifically and emotionally appeal to both loyal guests and new target groups.<\/strong><\/p>\n\n\n\n

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Marketing Team I \u00a9 TVB Paznaun \u2013 Ischgl<\/figcaption><\/figure>\n\n\n\n

With "Your Memories. Your Paradise.\u201d<\/em>\u00a0With its new winter campaign, the Paznaun-Ischgl Tourist Board deliberately focuses on the emotional power of memories, bringing Ischgl moments to life in individual campaign sequences: groups of friends cultivating their cherished traditions, an adventurous couple enjoying the freedom of the mountains, or a grandfather passing on his passion for skiing to his grandson where he himself once took his first turns. Each of these encounters speaks of the special magic of the place \u2013 a place that connects generations, awakens memories, and creates new ones.<\/p>\n\n\n\n

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\u00a9 TVB Paznaun \u2013 Ischgl<\/figcaption><\/figure>\n\n\n\n

The stories begin in everyday life, but in Ischgl they transform into intense, emotional moments \u2013 moments that last. A vacation here means much more than just skiing: It's an experience of diversity \u2013 from soothing relaxation in the Silvretta Thermal Spa to unforgettable concerts and culinary delights, all the way to the legendary apr\u00e8s-ski that has long since become part of the Ischgl legend.<\/p>\n\n\n\n

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\u00a9 TVB Paznaun \u2013 Ischgl<\/figcaption><\/figure>\n\n\n\n

A paradise for every story<\/strong><\/p>\n\n\n\n

The last campaign was already marked by the idea,\u00a0Alpine Paradise<\/em>. With the further development of the slogan to\u00a0"Your Memories. Your Paradise."<\/em>\u00a0With a new creative implementation, Ischgl is now taking its communication to a new level: more personal, more emotional, and even closer to its guests. "Thanks to this approach, the message can be optimally and precisely staged across channels for different target groups \u2013 from digital platforms like Meta, YouTube, special-interest portals, and programmatic ads to traditional media like print, TV, and attention-grabbing out-of-home campaigns," explains Alexandra Sailer, Head of Communications.<\/p>\n\n\n\n

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\u00a9 TVB Paznaun \u2013 Ischgl<\/figcaption><\/figure>\n\n\n\n

Felt moments instead of sober information<\/strong><\/p>\n\n\n\n

Galt\u00fcr, Kappl and See were also awarded under the claim\u00a0"Your Memories. Your Paradise."<\/em>\u00a0<\/strong>New campaigns have been developed that emotionally showcase the diverse local offerings. The focus is not just on information, but on real moments: when children in Galt\u00fcr take their first turns with mascot Siggi, or families experience unforgettable holidays together in the Kappl & See ski area. Over months, we created imagery and stories that authentically convey the lifestyle of the four resorts in the Paznaun region. Real families, athletes, couples, and groups of friends, who represent diversity and different lifestyles, were in front of the camera. The locations and scenes were also carefully chosen \u2013 from the first light of day and afternoon encounters on the slopes to evening tobogganing and partying.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Under the motto "Your Memories. Your Paradise," Ischgl presents its new 2025\/26 winter campaign. In collaboration with the agency El Flamingo, creative concepts were developed that specifically and emotionally appeal to both loyal guests and new target groups. <\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12349","post","type-post","status-publish","format-standard","hentry","category-news"],"date_start":"0000-00-00","skiresorts":false,"date_end":"0000-00-00","businesses":false,"advertorial":"0","events":false,"_links":{"self":[{"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/posts\/12349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/comments?post=12349"}],"version-history":[{"count":2,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/posts\/12349\/revisions"}],"predecessor-version":[{"id":12355,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/posts\/12349\/revisions\/12355"}],"wp:attachment":[{"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/media?parent=12349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/categories?post=12349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/derskiguide.at\/en\/wp-json\/wp\/v2\/tags?post=12349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}